Over the past year or so my interest in search engine marketing has rapidly escalated from a casually researching the field through my daily tech readings, to diving in head first through numerous web-marketing courses with Bud Gibson. I have since had the chance to work with multiple non-profit organizations and manage their Google Adwords Continue Reading
ArchivesPosts Tagged ‘SEO’
31MayLA2M – May 23rd, 2012: Google Analytics for Business
Last week, 5/23, I attended the Lunch Ann Arbor Marketing meetup to hear Kentaro Roy give his presentation titled “Using Web Analytics for Smarter Marketing.” The discussion was focused on how Kentaro and his company, Kentaro SEO, have used Google Analytics to gauge their web optimization efforts for various clients, as well as test more Continue Reading
21MayTeam 2 // Weekly Presentation 1
Embedded below is the first presentation for my Search Marketing Practicum course this summer at Eastern Michigan. Over the next couple of months, my group and I will be working with three different non-profits across the country managing both their Google Adwords and Analytics accounts. I am personally in charge of optimizing website traffic for Continue Reading
