Over the past year or so my interest in search engine marketing has rapidly escalated from a casually researching the field through my daily tech readings, to diving in head first through numerous web-marketing courses with Bud Gibson. I have since had the chance to work with multiple non-profit organizations and manage their Google Adwords accounts, as well as create exciting promotional videos for Eastern Michigan University courses and departments. I have gained experience at both ends of the SEO spectrum, from increasing awareness through Pay Per Click methods, to developing content to increase organic search visibility. While these initially seemed like very different marketing approaches, I have quickly learned how the two must go hand in hand and seamlessly feed one another to make a difference in a business’s web visibility.
The best brands on the web today have learned how to merge all of their web-marketing strategies into one powerful machine that sets them apart from the competition. This has become my obsession over the past 12 months, and I am focused on learning all I can about the field in order to help others carve out their piece of the web.