My second LA2M event featured guest speaker Meaghan McCann of Search Ad Marketing, LLC. Her presentation was based around generating quality leads from Facebook ad initiatives, and learning some proven techniques to make your ads effective. Facebook ads are relatively new to me, although I’ve experienced their remarkable relevancy to my interests and current life over other Continue Reading
18JunEstablishing Credentials
Over the past year or so my interest in search engine marketing has rapidly escalated from a casually researching the field through my daily tech readings, to diving in head first through numerous web-marketing courses with Bud Gibson. I have since had the chance to work with multiple non-profit organizations and manage their Google Adwords Continue Reading
31MayLA2M – May 23rd, 2012: Google Analytics for Business
Last week, 5/23, I attended the Lunch Ann Arbor Marketing meetup to hear Kentaro Roy give his presentation titled “Using Web Analytics for Smarter Marketing.” The discussion was focused on how Kentaro and his company, Kentaro SEO, have used Google Analytics to gauge their web optimization efforts for various clients, as well as test more Continue Reading
21MayTeam 2 // Weekly Presentation 1
Embedded below is the first presentation for my Search Marketing Practicum course this summer at Eastern Michigan. Over the next couple of months, my group and I will be working with three different non-profits across the country managing both their Google Adwords and Analytics accounts. I am personally in charge of optimizing website traffic for Continue Reading
14MaySummer Networking Strategy
One of the most exciting aspects of the extensive travelling I have done over the past year and half has been all of the new people I’ve crossed paths with. My summer backpacking in Europe introduced me to a whole new circle of friends, many of which remain my closest friends today. Travelling here Continue Reading
08MayGo Ahead, Be Uncomfortable: Thoughts From the Saddle
Traveling via motorcycle is certainly not the most comfortable way to get around. It’s noisy, too hot or too cold, you are exposed to the elements, and sometimes flat-out dangerous. But, for me, it is the preferred mode of travel. The biggest reason why I enjoy riding is the alone time it gives to Continue Reading
28AprThe Red Pants Epiphany – How a pair of red pants taught me a valuable lesson.
The Plane Ride It was finally over. An incredible journey that took me from the red double-deck buses of London, to a drunken late-night taxi ride to “Asia” on the streets of Istanbul, had finally reached its conclusion. There I was in a plane parked on the tarmac of New York’s JFK airport, waiting to Continue Reading
